Finalist: Regional Reach
Rose Kimotho
Managing Director
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In Their Own Words
"Regional Reach is one of Kenya's leading media companies, occupying a niche market providing Kikuyu radio programming and 24 hour local news content and news related shows."
Overview
Regional Reach began by providing television access to rural Kenya through 200 shops that served as media information centers to as many as 400 people at a time. As TV purchase and ownership grew, it shifted to radio, targeting the largest tribe in Kenya with 70% Kikuyu content, and added 24 hour TV news in the past year. Thanks to a get-it-done mentality Regional Reach has been able to innovate faster than its competitors and has been laude by customers for being the most innovative company with the best customer service in the industry.
The company built its brand and grew through innovation, such as quick customer responsiveness and creating links to viewers through SMS and clubs. The company's radio service addresses education gaps by providing rural Kenyans with local news. Corporate social responsibility activities include a program providing funds for drinking water to villages and PCs to students.
Company Details
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| Years of Operation: |
14 |
| Industry: |
Media |
| No. of Employees: |
108 |
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| Key Products: |
TV Channel, Radio Channel |
| Key Customers: |
Advertisers, consumers |
| Key Markets: |
Kenya |
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